Driving Kindness To Your Doorstep


Scott Garfitt/PinPep © Dr Alex by the van billboard

Do you know someone who would appreciate a message of support? KIND Snacks is working with the nation’s favourite doctor, Alex George, to offer Brits the chance to exercise kindness by delivering personalised messages of encouragement and goodwill via a digital billboard…

Residents in London, Liverpool and Manchester will be able to send messages to loved ones next week as part of a campaign to spread joy across the nation.

The free to send billboard messages will appear by recipients’ houses on a digital van, allowing the nation to send love to those who need a pick-me-up or even simply brighten a friend’s day with a funny joke.

Dr Alex George, said,

I’m so happy to be partnering with KIND Snacks to share messages of kindness to loved ones in such a unique way, especially as keeping tabs on our mental health and checking in with family and friends is something that is key to getting through this lockdown.

“Showing kindness and compassion is something that is needed now more than ever, and even the smallest act of kindness can travel the furthest and really help our mental health, so it’s quite apt that these messages will quite literally be travelling the roads to bring some joy to people’s lives. Every little bit of kindness can go a long way and seeing a message so special at your doorstep is certainly something I’d love to personally receive form a loved one, so I hope that everyone is looking to send their messages to loved ones across the country.”

Driving Kindness is part of a wider partnership with Campaign Against Living Miserably (CALM). Joining together in a 2021 initiative, KIND Snacks will be partnering with CALM by donating 5p from every pack sold in Tesco and WHSmith, who will also match the donation, to the mental health charity.

The website to submit messages, stage.kindsnacks.co.uk/driving-kindness, is now open and friends and family just need to input their chosen recipient’s address, contact details and the message to be viewed from their window or doorstep – delivered in a safe and socially distanced way.

Pay kindness forward

As part of the campaign, KIND Snacks and CALM have also revealed four top tips to help people through this tricky time, and to pay kindness forward throughout 2021 and beyond:

  • Connect: Staying connected with friends and family can give our wellbeing a boost. While many of us are battling with Zoom fatigue, checking in on our loved ones and listening to what they have to say can make things feel a little brighter.
  • Control: It’s natural to want to feel in control, especially in times of uncertainty, so focus on the things you can control and make you feel better, such as getting a good night’s sleep or watching your favourite show. If you find you’re fixating on the “what-ifs” and worst case scenarios, it can help to limit the amount of time you watch the news and go on social media.
  • Consistency: Many of our routines have been drastically altered and it can feel overwhelming. Not knowing what to do with your day or how it’s going to pan out can leave us with more time to dwell, so creating a loose routine can give back a sense of focus and help lower stress levels.
  • Compassion:  We all have different worries and we’re all experiencing different emotions, so it’s really important to not be too hard on yourself or others. Don’t berate yourself for feeling upset, or beat yourself up for not doing enough – you will have good days and bad days.

Allison Hay

I joined the My Weekly team ten years ago, and I love the variety of topics we cover both online and in the magazine. I manage the digital content for the brand, sharing features and information on the website, social media and in our digital newsletters. I also work for Your Best Ever Christmas - perfect as it's my favourite time of year!