Pudsey Goes Designer!


Edie Campbell models denim teddy bear ears and shows off the denim Pudsey Bear

A group of top fashion names have come together to create the first Designer Pudsey Ears Collection for BBC Children in Need.

The likes of Burberry, Gucci and Louis Vuitton have reimagined Pudsey Bear’s iconic ears, with their creations being modelled by famous supporters from around the world. They include model and activist Adwoa Aboah, models Kaia Gerber (daughter of Cindy Crawford) and Amber Le Bon, singer Selena Gomez and actress Suki Waterhouse.

Amber Le Bon models ears designed by Gigi Hadid x Tommy Hilfiger

Amber Le Bon wears the ears designed by Gigi Hadid x Tommy Hilfiger

Burberry, Coach x Selena Gomez, Fendi, Gucci, Louis Vuitton x Supreme, Miu Miu, Prada and Tommy Hilfiger x Gigi Hadid have all used their creative talents to contribute a bespoke creation. The exclusive collection of Pudsey Ears is being curated by Katie Grand, LOVE magazine editor-in-chief and fashion stylist.

Online auction

The accessories are being auctioned online  until November 19, 2017, with all proceeds going to BBC Children in Need.

Designer Pudsey ears by Gucci, modelled by Adwoa Aboah

The Gucci design is shown off by Adwoa Aboah

The Designer Pudsey Ears have been recreated in fabrics from denim to leather and a rainbow of colours. Styles range from Gucci’s intricate, embroidered design to Burberry’s classic print. Each pair is unique. Fans have the opportunity to own a piece of fashion history, and to gain an insight into trends for 2018 and beyond.

In addition, Louis Vuitton x Supreme have added a one-off 28-inch version of Pudsey Bear to the collection. The highly covetable bear has been created using the final pieces of denim fabric from the brands’ collaboration.

Selena Gomez wears the ears she designed with Coach

Selena Gomez wears the ears she designed with Coach

Some of the fashion world’s most recognisable faces have modelled the designer ears. Those taking part are Adwoa Aboah, Thylane Blondeau, Edie Campbell, Kaia Gerber, Neelam Gill, Selena Gomez, Taylor Hill, Georgia May Jagger, Iris Law, Amber Le Bon, Erin O’Connor, Eric Underwood and Suki Waterhouse.

Prada's take on Pudsey's ears is modelled by Kaia Gerber

Prada’s take on Pudsey is modelled by Kaia Gerber

Support children

Katie Grand commented, “I am delighted to be involved in this year’s BBC Children in Need Appeal and to have curated the 2017 Designer Pudsey Ears Collection. What an incredible collection of exquisite designs! Each designer has surpassed themselves in adding their own unique identity to their headpiece.”

The Burberry contribution, worn by Suki Waterhouse

The Burberry contribution, as worn by Suki Waterhouse

She added, “I hope fashion fanatics across the UK and beyond will get bidding on these fabulous creations. All money we raise will go to help support disadvantaged children and young people across the UK. What are you waiting for?”

Bid or find out more about the 2017 Designer Pudsey Ears Collection

You can also get your paws on a pair of Pudsey Ears priced from £2.50

Are you doing something for Children In Need? Tell us on Facebook, or send in a photo for our All About You page!

Sarah Proctor

I've worked on a variety of regional newspapers and national magazines. My Weekly is a fantastic, warm-hearted brand with an amazing, talented team. I'm a sub-editor and particularly love working on fiction and the advice pages - I feel I should know all the secrets of eternal life, health and happiness by now, but hey, we all need that weekly reminder!