Soup Goes Dotty

three tins of soup

To celebrate 25 years of the UK’s foremost iconic style guru, Cath Kidston has teamed up with Heinz to create three unique prints for cans of soup to create a perfect marriage of two of the nation’s best-loved brands!

Individual cans and multi-packs of the soups will be on sale from April.

There will also be a special collector’s edition box on sale only in Cath Kidston stores and 100% of the proceeds from the sale of these special edition packs will be going to the Trussell Trust , a network of foodbanks that provide emergency food and support to people in crisis.

Set with the challenge of bringing a touch of spring onto the well-known and much-loved Heinz cans, Cath Kidston’s print design team delved into the brand’s portfolio to find three iconic designs – Cowboy, Button Spot and Bramley Sprig – to adorn the classic cans of Heinz Soup, then gave each a unique Heinz red twist.

This will be the first time EVER that the iconic Heinz Soup cans have been the subject of a design takeover. The cans have remained largely untouched and unchanged over the last 108 years.  So now you can be cool and have soup at the same time!

What fun!

 

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