Tickled Pink With Asda

pink coat

October 2018 marks the 22nd anniversary of Asda’s Tickled Pink campaign which raises money during Breast Cancer Awareness Month for two of the UK’s leading breast cancer charities, Breast Cancer Care and Breast Cancer Now.

This year, award-winning fashion journalist and Britain’s Next Top Model judge Hilary Alexander OBE has collaborated with George to create an exclusively designed tote bag for Tickled Pink.

The incredible cause has raised an astounding £60 million so far.

See below an image of the tote bag on sale on the 6th September, as well as other fashion pieces from George with a donation from the sales going to the charities.



Heart Print Shopper £4


t shirt

Tickled Pink Ribbon T Shirt, £8



Scarf £5



Tee £8



Heart Gown £18



Beanie £7

All available at George, Asda from 6 September

Audrey Patterson

Having started my career at My Weekly on Real Life stories, for the past 8 years I have been Beauty and Fashion Editor. I also write Travel and Homes features, plus the odd book review. We’re a flexible team! I also write features for Your Best Ever Christmas covering a variety of topics.