In January 2019, the British Heart Foundation (BHF) will be launching an exclusive accessories collection, in collaboration with renowned textile designer Celia Birtwell. The charming range of 12 home and fashion accessories will be available from 15th January at all 560 BHF standard shops across the UK. The products, which showcase Celia Birtwell’s iconic floral prints, will include a pom pom wash bag, a super soft cushion and a blue tassel scarf. There’s also a photo frame, jewellery box, set of mugs, canvas tote bag and a selection of purses. All proceeds from the collection will go towards much needed funds for life-saving research into heart and circulatory diseases, including conditions such as stroke, diabetes and vascular dementia.
Celia has kindly chosen to support the BHF as her family have a personal connection to the cause. Bella Clark, her daughter-in-law and business partner, sadly lost her sister, artist Roz Cryer, to a rare congenital heart condition in 2017. The family have been strong supporters of the BHF ever since and want to help raise awareness and funds for the BHF’s life saving research through the sales and promotion of this exclusive range.
Celia Birtwell said: “It has been an honour to work with the British Heart Foundation over the past few months and I am so pleased to reveal the final products. The cause is very close to my heart and I hope the collection will raise vital funds so that future families don’t have to go through the devastation caused by heart and circulatory diseases.”
Allison Swaine-Hughes, Retail Director at the British Heart Foundation said:
“We are so grateful to Celia for her support in designing these beautiful accessories, which not only look great but will also help fund the BHF’s vital work. With a staggering 7 million people across the country living with heart and circulatory diseases, it’s essential that we continue to accelerate research into new ways to prevent, diagnose and treat them. The support of families like Celia’s is vital in enabling us to continue this work.”