Bold Age Pensioners!


Simon Donnelly © Mercy Baggs skydives at 90!

Is there something you’ve always wanted to do, but haven’t had the opportunity to try it? Whether that’s going on safari or jumping out of a plane – Wiltshire Farm Foods are on a mission to make dreams come true!

Wiltshire Farm Foods are on the hunt for daredevils aged 55 or over to benefit from their Wishlist Fund.

All you have to do is nominate yourself or someone you know and tell them why you or a friend should win the chance to tick something off the bucket list – for free!

Arlene Phillips

Dame Arlene Phillips is on board

Dame Arlene Phillips, no stranger to adventure herself, will use her judging expertise to select the top entries who will be rewarded to fulfil their wishes.

She said,

There is so much to do and see and it’s about time we all got out there to do it – it’s about how you feel inside, not what your age dictates. Afterall, age is just a number!

“I’d love to see more people live out their lifelong dreams in their mature years and embrace the freedom that older age brings, and that’s why I’m working with Wiltshire Farm Foods to launch the Wishlist Fund. Life is for living, so live it!”

The fund transpired after research revealed that mature Brits are more daring than ever. One in 16 over 55s want to try a Mission Impossible style skydive, and 1 in 15 fancy their chances cage diving with sharks!

The sky’s the limit!

One woman who is testament to this zeal for life is 90-year-old Wiltshire Farm Foods customer Mercy Baggs. A former Met police officer, Mercy shunned the idea of a quiet retirement and has completed two skydives to date and plans to do another when she’s 95.

Daredevil Granny Mercy Baggs

Daredevil Granny Mercy Baggs achieves her dream!

Mercy said, “When it comes to anything these days I just think, why not? It’s so important to embrace life as you get older and the freedom that comes with it. I could never have done any of my skydives while I was working and its only in my mature years that I’ve been able to do whatever I want. My children, grandchildren and husband are always wondering what’s next.

“Wiltshire Farm Foods’ Wishlist Fund will allow more people to live their days to the fullest, like me. Remember, do what makes you happy and age is just a number!”

Make your nomination by October 25

To nominate yourself or someone you know over the age of 55 for the Wiltshire Farm Foods Wishlist Fund, go to www.wiltshirefarmfoods.com/wishlist-fund from today until October 25.