Menus Might Ditch Your Large Glass Of Wine!
“Will that be a small, medium or large glass?” is the question.
A recent study investigated how much people would drink if the large glass of wine (usually 250ml) was removed from the menu. The result: a slight reduction of overall wine sold with no impact on daily revenue.
University of Cambridge carried out the experiment across 21 UK premises. They found that while more 125ml and 175ml glasses of wine were bought, a smaller average volume of wine was being sold daily. It was only a small drop of 7.6%, but an interesting find.
It’s worth mentioning that customers who were buying by the bottle still consumed their regular amount.
Dr Eleni Mantzari, from the University of Cambridge, says, “It looks like when the largest serving size of wine by the glass was unavailable, people shifted towards the smaller options, but didn’t then drink the equivalent amount of wine.
“People tend to consume a specific number of ‘units’ – in this case glasses – regardless of portion size. So, someone might decide at the outset they’ll limit themselves to a couple of glasses of wine, and with less alcohol in each glass they drink less overall.”
Did you know a 250ml large glass of wine is equal to a third of a bottle?
In 2010, it became mandatory by law that licensed premises offer a “small” 125ml glass of wine. However, a lot of bars, pubs and restaurants across the UK still keep this volume off their lists, labelling 175ml as a small and 250ml as large.
With alcohol-related disease on the rise in the UK, Cambridge researchers believe that a policy of scrapping 250ml glasses from menus could be “considered” for trial by licensing authorities.
What do you think? Are you ready to part ways with your large glass of wine?
Read more from our health section
Hannah McLaren
I've worked at DC Thomson for six years! I began as an intern at My Weekly and The Scots Magazine, which was extended by a few months to help out at The People's Friend. I then covered maternity as Celebrity Editor for My Weekly, before I became Multimedia Journalist at The Scots Magazine. Currently I'm writing digital content across each title.
