TV presenter and Diet Coke ambassador Holly Willoughby has revealed a new stripped-back style makeover, released for the brand’s Get The Gang Back Together campaign and new on-pack promotion.
The exclusive shots captured by Diet Coke sees Holly show off her edgy side, wearing a stunning gown and trouser suit, styled only with striking silver accessories, tousled hair and a bare face.
Celebrating the brand’s new on-pack promotion offering fans the chance to win £5,000 every day for six weeks, Holly and her glam squad were challenged to use the amount to reveal a style that relates to the TV presenter, but hasn’t been seen before.
Speaking about her new look, Holly Willoughby said,
I’m really excited to show everyone this side of me as it’s not a look that I show very often. People assume that I love a glamorous look 24/7, but in reality, you have to pin me down to put make-up on me! I love nothing more than to wipe away my make-up, but as we sometimes know, it takes more time and effort to get that great, natural look!”
Natalie Whitehead-Farr, Senior Brand Manager for Coca-Cola Great Britain added, “This year, Diet Coke has been working with Holly Willoughby and we are excited to share these stunning shots to celebrate the launch of our new promotion.
“We all have that dream purchase in mind and by entering the promotion to win £5,000 every day for six weeks, Diet Coke wants to make sure you have the chance to treat yourself once in a while.”
Holly was announced as Diet Coke’s brand ambassador in January 2017 and has been working with the brand to support the Get The Gang Back Together campaign, which celebrates friendship and encourages friends to get together more often.