Puffin’s Pass On A Dream Campaign

Books and an animated character

This winter Puffin are encouraging everyone to share the magic of stories, as part of their 80th birthday mission to champion the power of reading and inspire children to dream big…

To encourage joy and magic this winter, Puffin aims to inspire families and friends to explore the world of storytelling, spark imagination and share their favourite books, old and new. By gifting either a pre-loved classic or a brand new book, alongside a Puffin VIP letter, everyone across the country is invited to pass on a dream.

To launch the campaign, an animated advert celebrates 80 years of extraordinary Puffin authors, illustrators and stories, and follows a little brother who goes on a magical journey to find his sister, visiting unforgettable moments from Puffin books along the way. This includes meeting The Jolly Christmas Postman from the much-loved festive bestseller, hopscotching through mouldy cheese from favourite comedy series, Diary of a Wimpy Kid, encountering an escaped worm from Roald Dahl’s The Twits and discovering Look Up!, Best Illustrated Book and the Overall Winner of the Waterstones Children’s Book Prize 2020.

Alex Moyet, Brand Director, said,

In a world that is currently so serious and complicated, it’s more important than ever for families to connect with stories, see themselves within the pages of books and be inspired to go on magical adventures.

“That’s why we are concluding Puffin’s 80th birthday year by launching our ‘Pass on a Dream’ campaign. We hope this wonderful story showcases how the magical act of gifting a book, whether this is a pre-loved Puffin favourite or a shiny new book, proves that you too can pass on a dream.”

To share an extra sprinkle of magic when gifting a book this festive season, Puffin are offering a VIP Dreamer Letter to include as part of the wrapping when you give a book as a gift. The letter includes a guide to looking after your book to ensure that you can imagine the biggest dreams possible and in turn become an official Puffin Dreamer. As well as being available to download the VIP Dreamer Letter for free from the Puffin website, Puffin followers will have a chance to win their own specially printed letter, alongside a collectable Puffin badge.

VIP Dreamers Letter

Nathan Bryon, author of Look Up! and Clean Up!, added,

“I would pass on the dream of Charlie and the Chocolate Factory. It was one of the first books I read and got totally enthralled by, I think every kid or adult who reads it finishes with a big smile on their face and a desire for some sweets after!”

Find out more about the campaign here.

Allison Hay

I joined the "My Weekly" team thirteen years ago and, more recently, "The People's Friend". I love the variety of topics we cover both online and in the magazines. I manage the digital content for the brands, sharing features and information on the website, social media and in our digital newsletters.